Validations

What are Validations?

If someone follows a link from your website, a Click is recorded in our system. If the user then makes a purchase on the Advertiser website, and the last publisher click generated was yours, then a Conversion will be recorded and attributed to your account.  

Your payment is due on conversions according to the commission structure of the campaign as defined by the advertiser. Most campaigns will have a flat commission structure but, in some instances, commission payable may differ according to factors including the order value, the quantity of conversions you've generated or the specific date when a conversion occurred. 

Typically, conversions will have an initial status of Pending although some campaign activity is validated immediately. 

A conversion is only payable when the advertiser has confirmed it is within the terms and conditions of the campaign. When complete the conversion will have a status of Approved. The length of time this takes will differ from campaign to campaign. You can find this out in the Campaign Details page – refer to the Validation Start and Validation End fields.  

If an advertiser informs us that a conversion is not within the terms and conditions of a campaign, it will have a status of Rejected.

For validation information on individual campaigns, please refer to the Campaigns section in the navigation bar.