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Testing Your Tracking

The Optimise Test Publisher Click URL​

To verify tracking, you need to generate an SSKEY by completing a test click that redirects through Optimise.

When proceeding through the Setup Wizard, at the testing stage you will be provided with a Test Click URL.
Once the click is completed, verify that the redirect is successful to your designated landing page, and that the SSKEY is generated successfully in the landing page URL QueryString.

Below is brief summary and example.

  1. %PID% is the PID from the campaign you want to test.
  2. We have designated AID values to ensure that test sales are not validated. The AID can be found In Insights > Campaigns > Your Campaign Name > Tracking > Publishers.

Example​

https://clk.omgt1.com/?PID=%PID%&AID=%AID%

Before You Start​

Two tests need to be completed:

  1. Single Session ensures that tracking is functional during a normal user interaction.
  2. Multi-Session confirms that attribution is successful if customer completes at a later date.

With two tools available to help test your Tracking implementation:

  1. Optimise Tag Inspector If you are using a Chromium based browser, you can use our Extension to check Optimise tags are being activated.
  2. Tracking Debug Tool Is available in Insights, under Tools > Tracking.
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If using a third-party tracking provider (E.g., DoubleClick), or in-house attribution logic (show / hide), you will need to provide Optimise with a redirect URL to add to our systems before completing a test.

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If your site is making a direct S2S calls to Optimise you won't see this from your browser using the Optimise Tag Inspector. To get results from S2S, either contact your account manager or check in Insights, under Conversions > Conversions.

warning

If you are working with Cashback or Reward sites, and Optimise Tracking (or the tracking that you use to send conversion data or validations to Optimise) is blocked by any option(s) on your consent wall, you MUST test that your tracking cookies are exempt from requiring consent by adding:

&Consent=1

To the test URL (E.g., https://clk.omgt1.com/?PID=%PID%&AID=%AID%&Consent=1) and rejecting all cookies.

For more information please see Processing Consent Signals article for more information.

Single Session Test​

To verify tracking in a single browser session, follow these steps:

  1. Clear browser cookies.
  2. Click on your Campaign Test URL.
    • Ensure it redirects to the correct landing page.
    • Verify that the correct QueryString parameters are passed to your landing page.
  3. Check the presence of the Universal Tag on relevant pages using the Optimise Tag Inspector.
  4. Engage with your site as a typical user would:
    • Add an item to the basket, fill out a form, or generate a lead/application.
  5. Complete the full process (sale, lead, or application).
  6. Refresh the post-sale confirmation page multiple times.
  7. Verify the conversion in your account's Conversions Report.
    • If no conversion appears (or if duplicates are recorded), review your Conversion Tag or S2S postback configuration.
  8. Check that the unique sale reference (Order ID) is displayed.
    • (Unless otherwise agreed, this is required for validating tracked activity.)
  9. Repeat steps 1-8 for each campaign.

Multi-Session Test​

To test tracking across multiple browser sessions, follow these steps:

  1. Clear browser cookies.
  2. Click on your Campaign Test URL.
    • Ensure it redirects to the correct landing page.
    • Verify that the correct QueryString parameters are passed to your landing page.
      • If testing Universal Tracking, proceed to Steps 3 & 4.
      • If testing S2S tracking, skip to Step 5.
  3. Delete all track.omguk.com cookies from your browser’s privacy settings.
    • This ensures the first-party advertiser cookie is tested.
  4. Check the presence of the Universal Tag on relevant pages using the Optimise Tag Inspector.
  5. Close the browser, reopen it, and go directly to your site.
    • Do not click on any sponsored search results.
  6. Engage with your site as a typical user would:
    • Add an item to the basket, fill out a form, or generate a lead/application.
  7. Complete the full process (sale, lead, or application).
  8. Verify the conversion in your account's Conversions Report.
    • If no conversion appears, review your Conversion Tag or S2S postback configuration.
  9. Check that the unique sale reference (Order ID) is displayed.
    • (Unless otherwise agreed, this is required for validating tracked activity.)
  10. Repeat steps 1-9 for each campaign.

Tracking Debug Tool​

The Tracking Debug tool can be found under Tools > Tracking in Insights. This can be useful for diagnosing issues with Optimise Tracking Tags in real-time.

Tracking Debug Tool

To get started select the Campaign that you want to test.

This will load a default website URL to run the test against. You can change this URL to any address where you have Tracking Tags installed such as UAT or production environment.

Click START DEBUGGING. This will launch a new window which opens the URL defined above.

If a Tracking Tag is configured on this page it will instantly send a response back to the Tracking Debug Tool showing the details of the Tracking Tag. As you navigate through the website you will see each a new line each time the tool registers a new Tracking Tag Event.

Optimise Tag Inspector​

Optimise Tag Inspector is a Google Chrome Extension that makes it easy to see and verify your tracking tags are correctly implemented.

You can install the Extension directly from the Chrome Web Store: https://chrome.google.com/webstore/detail/optimise-tag-inspector/ekiippaneofjfjgokhonnfbpjlmmajdc.

Using the Extension​

  1. Click on your Campaign Test URL, or go to a domain where an Optimise Tag is installed.

  2. Click on the icon in your browser toolbar (see below).

    optimise-tag-inspector-1

  3. If tags are identified, they will be detailed in the extension popup window.

Error Messages​

  • No Cookie: If a cookie for your campaign cannot be found you will see the warning detailed below. To resolve this click on the Test URL you were provided.

    optimise-tag-inspector-2

  • No PID or No MID found: The tag is misconfigured and does not contain a valid MID or PID value. These should be numerical values. Please check these values against the tags that you were sent by your Account Manager.

  • No AppID found: Your Transaction tag must contain a unique AppID value. This is typically a unique order or sale reference that can be used to match the Transaction offline for validation purposes. If you do not require offline validation then a random unique value can be generated and populated.

  • No Action found: Your Event tag must contain a valid Action. Please check the Event Action Values for valid &Action= values.