| Advertiser | A business or brand that promotes its products or services through the affiliate network to drive leads or sales. |
| Affiliate | An individual or company that promotes an Advertiser’s products or services through tracked links earning commission for driving actions such as clicks, leads, or sales |
| AID | AID is the unique Affiliate ID for an Affiliate (publisher/partner) on Optimise Network |
| Campaign | A promotion offered by an Advertiser |
| Click Through Rate (CTR) | The % of impressions that have resulted in a Click: Clicks/Impressions X 100 |
| Commission | The monetary value that will be paid to a publisher |
| Commission Group | A configuration that determines the monetary value that will be paid to a publisher |
| Conversion | A sale, app, transaction or other transactional event for which a commission can be awarded |
| Conversion Rate (CR) | The % of Clicks that have resulted in a Conversion: Clicks/Conversions X 100 |
| Cost | The monetary value that will be billed to an advertiser. This can also be referred to as the Override. |
| Deeplink | A type of Tracking URL that redirects to a specific page on the Advertiser's website |
| Dimension | The attributes of a Measure that you can pivot the data by. eg. Month, Week, Publisher, Advertiser |
| Metric | The numbers that populate the rows in the reports. eg. clicks, conversions, conversion rate |
| MID | MID is the unique Advertiser ID for an Advertiser (merchant/brand) on Optimise Network |
| Order Value | The order, sale or basket value of the Conversion |
| Pending Commission | The monetary value that will be paid to a publisher where the Conversion status is pending (if the Commission is tiered this will be at the lowest value until the Conversion is Validated) |
| Pending Conversion | A sale, app, transaction or other transactional event with a Pending status |
| Pending Net Cost | The monetary value that will be billed to an advertiser where the Conversion status is Pending (if the Cost is tiered this will be at the lowest value until the Conversion is Validated) |
| PID | PID is the Campaign ID for any Campaign on the network. You will need the PID for any tracking links |
| Rejected Commission | The monetary value that would've been paid to a publisher where the Conversion status is Rejected |
| Rejected Conversion | A sale, app, transaction or other transactional event with a Rejected status |
| Rejected Net Cost | The monetary value that would've been billed to an advertiser where the Conversion status is Rejected. |
| Tracking URL | The unique link or URL that a Publisher will use to redirect clicks to an Advertiser's website |
| Validated Commission | The monetary value that will be paid to a publisher where the Conversion status is Validated |
| Validated Conversion | A sale, app, transaction or other transactional event with a Validated status |
| Validated Conversion Cost | Cost to advertiser of conversions where the status is Validated. Note that the difference between this and Validated Net Cost is the Validated Net Cost also includes clicks that are payable whereas this measure does not. |
| Validated Net Cost | The monetary value that will be billed to an advertiser where the Conversion status is Validated and for clicks that are payable. |
| Validations | The process of approving Conversions to be paid Commission or rejected to decline a Commission payment. |
| Validation Rate (VR) | The % of total Conversions which have been set to Validated: Validated Conversions/Conversions X 100 |